Your business plan will employ some or all of the following key strategies: New Client Acquisition/ Growth within Existing Client Base/ Growth through Corporate Acquisition/ Pace of New Product Introduction/ Extending the Lifecycle of Existing Products/ Asset Renewal/ Asset Optimization/ Global Alignment of Resources and Capabilities.

What is perhaps most interesting is that the strategies chosen for your company and the strategies employed by your competitors may be very similar in nature. In fact, an effective strategy alone is not enough to provide you the competitive edge that you need. History has shown that your ability to differentiate yourself in your chosen marketplace and provide true value to your customers lies in your ‘Ability to Change’ and ‘Ability to Execute‘…so how do you do this and therefore; How do you win?